The smart Success Story

The smart success story: smart’s impressive track record on the way to a green future

Geneva – Sales of the smart fortwo rose by 39 percent in the past year, and by the end of the year the smart will be represented in 41 countries worldwide. smart is the intelligent combination of lasting, future-oriented technology and individual, urban mobility, with joie de vivre.

The smart story is a success story as the two-seater smart fortwo is becoming increasingly popular around the world. Last year sales rose to a record 134 700 cars - this corresponds to an increase of 39 percent on the previous year.

These figures are first and foremost due to the great success of the smart fortwo in the USAand two-digit growth rates in the established European markets. In the USA24 600 vehicles were delivered to customers in the first year of sales alone. This makes the United States the third largest market for smart after Italy (33 800) and Germany (32 000).

smart in 41 countries

More than a million smart fortwos have been delivered to customers since the launch of the first model in 1998. Today, customers on five continents and in 37 countries are able to enjoy the car. In the course of 2009 the smart fortwo will be introduced in China, Brazil, Denmark and Serbia. smart will then be 

represented in 41 countries around the globe.

Intelligent technology and low fuel consumption

The current models boast low fuel consumption and minimum carbon dioxide emissions. The smart model range also includes the smart fortwo cdi which is the CO2 champion with its unparalleled low emissions of just 88 g/km. Furthermore, since October 2008 the two smart fortwo mhd petrol models with 52 kW/71 hp and 45 kW/61 hp engines have been equipped with an intelligent and user-friendly start/stop system that further reduces fuel consumption. This means that 7 out of 10 customers in Europewho opt for a petrol model are able to take advantage of this environmentally friendly technology. The smart fortwo can therefore demonstrate an impressive track record on the way to a green future.

smart electric drive

A development focus for smart: in September 2008 the brand presented the second generation smart fortwo electric drive. From the end of 2009 a small series of the new electric vehicle featuring an innovative lithium-ion battery will roll off the production line.

Anders Sundt Jensen, responsible for the smart brand, describes the special position of the smart fortwo: “smart sets standards in many respects. The smart fortwo has not just become a popular car worldwide as the only 88 g/km CO2 city car with compact dimensions meeting urban mobility needs and an innovative concept combining functionality with joie de vivre - it has established an entire new class of cars and sets the benchmark that all others have to live up to.”

[Source: Daimler Media]

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