Advertising
Digital Advertising
How The Program Works
Dates:
Your ads will run weekly, starting each Monday.
Ad Sizes:
Select any ad size per site for the selected week(s). Please see ad specs section.
Minimum Order:
$120.00 (can be any combination of sites, ad sizes & weeks selected).
Number of Ads:
You may run up to three unique ads per site for each ad size selected.
Billing:
You will be billed prior to ad(s) appearing online.
Terms:
Payment due at invoice.
Run Of Site (ROS):
Your ads will appear on pages throughout the site and are not limited to one specific section. This maximizes the chance your ad will be seen by more unique visitors.
Limited Availability:
Available ad space is limited on each site. Prior to accepting your order, we will con!rm available impressions for the ad size and site(s) you selected. Orders are confirmed and accepted on a “1st-come, 1st-served” basis.
Rates:
Reporting:
Our ad serving software will send you a report every week. The report summarizes the number of ad impressions seen to date, impressions remaining, the number of people clicking on the ads and resulting click-through rate.
2010 Online Advertising Specs:
Ad Sizes: 120×578, 300×250, 550×80, 125×125 (pixel dimensions)
Max File Size: 40kb
File Types: JPG, GIF, Flash, HTML
Max Loops: 3 loops (15 seconds per loop)
Flash Versions Accepted: 8 or below
Rich Media:
We accept all DART-supported forms of rich media including the following: Eyeblaster, Unicast, PointRoll, Eyewonder, Klipmart, Flash, Shockwave, HTML, Javascript.
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